Uganda Media Centre Executive Director Alan Kasujja has detailed changes at the government communications agency, just over three months after taking office, pointing to new equipment, staff expansion, and improved operational capacity.
In a public update, Kasujja said the institution previously operated with minimal tools, including a single outdated camera donated years ago, and lacked still photography equipment.
He said the centre has since acquired modern production gear to support its work.
“We now have the best of the best kit, and we are still adding to it,” Kasujja said.
He noted that the Media Centre has set up a production unit made up of photographers, video and audio editors, drone pilots, directors, and producers.
According to him, the agency can now conduct live broadcasts from different parts of the country.
Kasujja also said the institution has established working links with regional and international networks, including newsrooms, research institutions, and security agencies.
He described this as part of efforts to strengthen coordination and information flow.
“Our ambition is to build the most efficient, responsive and effective government communications service on the continent,” he said.
Kasujja maintained that the agency’s role goes beyond publicity, framing the changes as part of a wider national agenda.
“This is not PR or marketing. It’s nation building,” he added.
The remarks come at a time when government communication in Uganda continues to draw public attention, particularly on how state agencies engage with the media and the public.
The recent changes at the Media Centre are expected to shape how official information is produced and shared.
It remains unclear how the developments will affect engagement between the government, media houses, and the public in the coming months.